SOLD OUT, in 5 days Edgardo Giménez sold the first complete series of 80 “Fancy Monas”, the digital work of algorithmic generation
PRESS RELEASE
Fancy Monas , the first algorithmically generated digital project created by Edgardo Giménez, one of the most influential Latin American artists in the world, was SOLD OUT just 5 days after its launch.
This first installment featured a limited series of 80 Fancy Monas as a celebration of the artist’s 80th birthday recently. It was presented during the “Este Arte” fair held in José Ignacio, Uruguay and could also be purchased online at https://fancymonas.io
As a link between the digital and analog world, the artist designed fine art prints of the monkeys which were signed by Giménez and accompanied with a QR code that links them to their digital universe and the NFT of each of the works.
And as an extra surprise, the alliance of the Fancy Monas with the Stanley brand was presented, which included an edition of exclusive products.
Due to the success of this first release, the artist and his team are already working on new activations of the Fancy Monas to bring the joy of the monkeys to more countries in the region and the world.
Edgardo Giménez is a self-taught artist, a designer who stands for good humor and a tireless enthusiast. This spirit led him to investigate his own aesthetic universe, and after a year of research in his personal archives and using the algorithm as a tool to rethink history and his artistic production, he created the Fancy Monas as a playful and artistic synthesis that combines art and technology.
Each look, smile, hairstyle, accessory, dress and feature that makes each Fancy Mona unique is a historical reference, the result of an extensive documentary survey on the production and interests of Edgardo Giménez.
Out of 30,625,245 possible combinations produced by the algorithm, the artist selected a set of Fancy Monas and dressed them in the image and likeness of the most eccentric and multifaceted personalities that characterize his work.
This new project takes the monkeys to a new level. This original creation was born in the 1960s and is still valid due to its irreverent, joyful and histrionic character, characteristic of all of Giménez’s work. Now the artist investigates and works incorporating technology as a vehicle to bring art closer to new generations.
The launch has the development and support of artbag , the NFT art platform that brought digital artist N1, Refik Anadol, to Argentina for the first time in a free exhibition at the Teatro Colón and in the forests of Palermo.
Edgardo Giménez is recognized throughout the world and has permanent exhibitions of his works in the most prestigious museums in the world such as the MET (New York), the MoMA (New York), the Amalita Collection (Buenos Aires), the Museum of Modern Art (Buenos Aires) among others. In October 2022, the artist inaugurated Había una vez…, exhibiting paintings and sculptures from different eras at the MCMC gallery in María Calcaterra. Also, Wallpaper magazinerecently highlighted the creation of Casa Neptuna, an impressive architectural work designed by Edgardo Giménez, which stands out in José Ignacio, Uruguay. The work is part of the Amalia Amoedo foundation conceived as a residence for artists. Next year, Giménez will present an important anthological book with unpublished material and a retrospective exhibition at the Museum of Decorative Art, in Buenos Aires.
ABOUT EDGARDO GIMENEZ
E dgardo Giménez is one of the most important Latin American artists in the world. His work and his pop aesthetics, since the 1960s, range from architecture and set design to advertising, fashion and design, through painting and sculpture; and now, with the Fancy Monas, he launches his first NFT project.
His work is present in the most important museums in the world such as the MoMA (New York), the MET (New York), the LACMA (Los Angeles), the Getty (Los Angeles), El Museo del Barrio (New York), and the National Museum of Fine Arts (Buenos Aires), among many others.
Edgardo Gimenez was born in Santa Fe, Argentina. Self-taught artist, he began working in advertising graphics. In painting and sculpture, he has had multiple collective, individual and retrospective exhibitions at the Tigre Art Museum (2018), the Neuquén National Museum of Fine Arts (2016), the Buenos Aires National Museum of Fine Arts (1997) and at the Museum of Modern Art of Buenos Aires (1987), among others.
As a graphic designer, he participated in projects in Japan, USA, France, Italy, Germany, Switzerland, Poland, among other countries. In 1987 he participated in the exhibition “The Most Beautiful Posters in the World” at the Grand Palais in Paris, organized by UNESCO.
He designed “La casa azul” (1970-72), by Marta and Jorge Romero Brest, in City Bell, Buenos Aires province. This was followed by “La casa colorada” (1976), “La casa amarilla” (1982) and “La casa blanca” (1983), in Punta Indio. She participated in Transformations in Modern Architecture , New York Museum of Modern Art (MoMA), with the project for Jorge Romero Brest’s house.
He served as art director of the San Martín Theater (1980/83), with national and international distinctions. He created the graphic and institutional image of the Teatro Colón (1983-1984) and in 1997 he obtained the Leonardo Award from the MNBA. He was in charge of the direction of visual communication for the Secretary of Culture of the Government of Buenos Aires (2000-2006).
His works are in the following collections, museums and foundations: Museum of Modern Art (MoMA), New York, USA; The Metropolitan Museum of Art (MET), New York, USA; Los Angeles County Museum of Art (LACMA), Los Angeles, California, USA; Getty Research Institute, Los Angeles, California, USA; El Museo del Barrio, New York, USA.; Museum of Modern Art of Buenos Aires (MAMBA), Buenos Aires, Argentina; National Museum of Fine Arts (MNBA), Buenos Aires, Argentina; Rosario Museum of Contemporary Art (MACRO), Rosario, Santa Fe, Argentina; Federico Jorge Klemm Foundation, Buenos Aires, Argentina; Amalia Lacroze de Fortabat Art Collection, Buenos Aires, Argentina; Ignacio Pirovano Collection, Permanent Argentine Art Casa Rosada, Buenos Aires, Argentina; Espigas Foundation, Buenos Aires, Argentina; Library of Congress, Washington, USA.; Nasher Museum of Duke University, Durham, North Carolina, USA; Zimmerli Art Museum at Rutgers University, New Brunswick, New Jersey, USA.; Block Museum of Art, Northwestern University, Evanston, Illinois, USA.; Denver Art Museum, Denver, Colorado; Mead Art Museum at Amherst College; Museum of Contemporary Art Chile, Santiago, Chile; Narodowe Museum, Poland; and in important private collections.
About art bag:
It is a blockchain technology company that offers tools specially designed for art and culture. It seeks to unite the world of art with the technological vanguard, creating value for the entire artistic community. She dreams of a world where art is synonymous with well-being and where everyone has access.
About This Art:
“Este Arte” presents its 9th edition in Punta del Este which will take place from January 7 to 10, 2023 at Pavilion Vik, Ruta 10, KM 182,500, José Ignacio, Uruguay. The fair features a selection of regional and international galleries.
