Edgardo Giménez presents his innovative digital work Fancy Monas at arteBA 2023

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PRESS RELEASE


The Argentine artist Edgardo Giménez, acclaimed around the world, is preparing to dazzle the public once again with the  presentation at arteBA 2023 of  Fancy Monas , his first algorithmically generated digital project.

After the successful inauguration at the Malba of his retrospective  There will be no equal , Giménez invites you to immerse yourself in the world of his cuteness with an impressive exhibition at the 32nd contemporary art fair that includes  giant screens where his irreverent cutenesses will be the great hosts . The  1942  Fancy Monas  created in conjunction with the  artbag interdisciplinary team,  can be seen from September 1 to 3 at the  MC Galería space , located at stand A36 in the main section of arteBA.

This innovative project  combines cutting-edge technologies with a first-class historical heritage, opening new doors to the future of art. Fancy Monas  reinvents the famous monkeys born in the 60s, with the irreverent and cheerful character that characterizes them, to bring them closer to the new generations and the digital world. Each of them is unique and conveys the artist’s unwavering sense of humor , offering insight into her creative universe.

“His free and curious spirit keeps him in constant motion and this new launch is a sign of his desire to continue innovating ,” shares María Calcaterra , the director of the gallery that has represented the artist for 10 years now.

The algorithm designed to produce the Fancy Monas was developed by an interdisciplinary team that, under the direction of Edgardo Giménez, analyzed more than 200 archival pieces and carefully edited the collection on more than 53,000,000 possible combinations . Each look, smile, hairstyle, accessory, dress and feature that makes each Fancy Mona unique is a historical reference, the result of an extensive documentary survey on the artist’s production and interests.

This release  is supported by  artbag , the NFT art platform  that introduced N1 digital artist, Refik Anadol, for the first time to Argentina, with a free exhibition at the Teatro Colón and in the woods of Palermo. “Edgardo adopted the algorithm as one more tool to rethink his own history using technology and take his art to new dimensions and formats” , they share from the platform.

The works are sold in two exhibition formats:  in a fine art version signed by the artist and accompanied by a QR code  that connects buyers with their digital universe and the  NFT of each work . In addition, in this edition of arteBA, it will be possible to acquire a  24 cm x 13 cm Infinite Object digital exhibition device  that reproduces the Fancy Mona and includes a support designed by the artist.

Edgardo Giménez is a self-taught artist, designer and tireless enthusiast, recognized as one of the most influential in the world . His production encompasses painting, sculpture, graphics, architecture, fashion and set design. More than 20 museums globally have his work among his collections. His work is present in the most important museums in the world such as the MoMA (New York), the MET (New York), the LACMA (Los Angeles), the Getty (Los Angeles), El Museo del Barrio (New York), and the National Museum of Fine Arts (Buenos Aires), among many others.

Without a doubt, “Fancy Monas” promises to be one of the  main attractions at arteBA 2023,  captivating attendees and resonating on the international art scene. The pieces  can be purchased online at  https://fancymonas.io

Fancy Monas by Edgardo Gimenez at MC Gallery
● Where: Stand A36 Main Section – MC Gallery
● When: September 1, 2 and 3
● Hours: 12 to 20 pm
● Contact:  info@mcmcgaleria.com

About Edgardo Gimenez

Edgardo Giménez  is one of the most important Latin American artists in the world. His work and his pop aesthetics, since the 1960s, range from architecture and set design to advertising, fashion and design, through painting and sculpture; and now, with the Fancy Monas, he launched his first NFT project. His work is present in the most important museums in the world such as the MoMA (New York), the MET (New York), the LACMA (Los Angeles), the Getty (Los Angeles), El Museo del Barrio (New York), and the National Museum of Fine Arts (Buenos Aires), among many others.

Edgardo Gimenez was born in Santa Fe, Argentina. Self-taught artist, he began working in advertising graphics. In painting and sculpture, he has had multiple collective, individual and retrospective exhibitions at the Tigre Art Museum (2018), the Neuquén National Museum of Fine Arts (2016), the Buenos Aires National Museum of Fine Arts (1997) and at the Museum of Modern Art of Buenos Aires (1980), among others.

As a graphic designer, he participated in projects in Japan, USA, France, Italy, Germany, Switzerland, Poland, among other countries. In 1987 he participated in the exhibition “The Most Beautiful Posters in the World” at the Grand Palais in Paris, organized by UNESCO.

He designed “La casa azul” (1970-72), by Marta and Jorge Romero Brest, in City Bell, Buenos Aires province. This was followed by “Casa colorada” (1976), “La casa amarilla” (1982) and “La casa blanca” (1983), in Punta Indio. She participated in Transformations in Modern Architecture, Museum of Modern Art in New York (MoMA), with the project for Jorge Romero Brest’s house.

He served as art director of the San Martín Theater (1980/83), with national and international distinctions. He made the graphic and institutional image of the Teatro Colón (1983-1984) and in 1997 he obtained the Leonardo Award from the MNBA. He was in charge of the direction of visual communication for the Secretary of Culture of the Government of Buenos Aires (2000-2006).

His works are in the following collections, museums and foundations: Museum of Modern Art (MoMA), New York, USA; The Metropolitan Museum of Art (MET), New York, USA; Los Angeles County Museum of Art (LACMA), Los Angeles, California, USA; Getty Research Institute, Los Angeles, California, USA; El Museo del Barrio, New York, USA.; Museum of Modern Art of Buenos Aires (MAMBA), Buenos Aires, Argentina; National Museum of Fine Arts (MNBA), Buenos Aires, Argentina; Rosario Museum of Contemporary Art (MACRO), Rosario, Santa Fe, Argentina; Federico Jorge Klemm Foundation, Buenos Aires, Argentina; Amalia Lacroze de Fortabat Art Collection, Buenos Aires, Argentina; Ignacio Pirovano Collection, Permanent Argentine Art Casa Rosada, Buenos Aires, Argentina; Espigas Foundation, Buenos Aires, Argentina; Library of Congress, Washington, USA. ; Nasher Museum of Duke University, Durham, North Carolina, USA; Zimmerli Art Museum at Rutgers University, New Brunswick, New Jersey, USA.; Block Museum of Art, Northwestern University, Evanston, Illinois, USA.; Denver Art Museum, Denver, Colorado; Mead Art Museum at Amherst College; Museum of Contemporary Art Chile, Santiago, Chile; Narodowe Museum, Poland; and in important private collections. Poland; and in important private collections. Poland; and in important private collections.

About MC Gallery

MC Galería was founded in 2014 by María Calcaterra in Buenos Aires, Argentina, with the aim of giving visibility and new ways of approaching modern and contemporary artists from Latin America.

The gallery represents a select group of artists such as Ary Brizzi, Maria Martorell, Juan Mele, Manuel Espinosa, Victor Magariños D. , Kenneth Kemble, Sylvia Torras, Joan Butler, Alfredo Hlito and Cynthia Cohen, among others.

Since its opening, MC has highlighted its commitment to art by presenting individual and collective exhibitions. Currently, she participates in prestigious art fairs, including: arteBA in Buenos Aires, Frieze New York, Frieze Masters in London, ARCO in Madrid, among others.

Growing in parallel with the emerging field of Modern Latin American Art, MC Galería understands the importance of actively participating in the national and international art market, as well as working in collaboration with public institutions, private collections, museums and other cultural organizations, providing a careful approach to the valuable legacy of the artists it represents.

About artbag

It is a blockchain technology company that offers tools specially designed for art and culture. It seeks to unite the world of art with the technological vanguard, creating value for the entire artistic community. She dreams of a world where art is synonymous with well-being and where everyone has access.

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